A Campaign is your brief — the description of what you want, who you want it from, and what you'll pay. The Campaign description is the contract between you and whichever Creator you accept, so write it carefully.
What goes in a Campaign
- A short title. "Café opening — 1 Reel, week of 15 May."
- A description. What the content should be about, the message you want, the tone, any references.
- Deliverables. The exact pieces of content. "1 Instagram Reel, 30–60 seconds, posted to feed and saved as Highlight." Be precise: number of pieces, platform, format, duration.
- Deadline. When you need it published.
- Content rights. What you need to do with the content after — paid amplification on Meta? Use on your own social? Cross-post to your YouTube? Whitelisting? Be explicit. Anything not granted, the Creator keeps.
- Budget range. What you'd pay. Creators bid within or near this range.
What makes a great brief
- Specific deliverables. "A post" is not a deliverable. "1 IG Reel, 30–60s, with a clear product mention in the first 5 seconds" is.
- Clear rights. "We want to run this as a paid ad on Instagram for 30 days" is a rights clause. "Maybe we'll boost it" is not — and Creators will price for the worst case.
- Realistic timing. Good content takes longer than a day. If you're rushing, say so up front.
After you post
Your Campaign goes live and Creators can submit Bids. You'll see all Bids on the Campaign page. When you find one you like, accept it — the moment you do, payment is captured into escrow and the Order is formed.
Once an Order is formed, the brief is fixed
You can extend the deadline, but you can't change the scope or the price. If you and the Creator decide you need different scope, you'll need to cancel and create a new Order.